Uyoung Media was founded in 2000, headquartered in Beijing with more than 230 employees. Uyoung has been dedicated in building up the leading cultural and media company in China focusing on the contents and brands for kids and families. Led by TV, animation and movie business, Uyoung has established a multi-media industrial chain which at the same time is driving licensing, merchandising & retailing to realize the “concentric circles” business mode and coordinative development of multiple business chains.
Presently Uyoung Media has established its leading position in different business areas as mentioned above. As for TV business, Uyoung Media has become the strongest kids TV advertisement operator enjoying over 60% of shares of children’s TV advertisement market in China. Uyoung has established the strategic partnership with 37 kids and animation channels and is successfully running the biggest preschool pay TV channel Ubaby TV. In animation area, Uyoung is the most important content distributor of kids programs and animations. In movie business, uyoung has established a professional movie investment and operation team and the animation movie operation system covering investment and production, marketing and distribution, copyright operation, ads promotion, merchandising and so on. Together with our partners of the joint venture of Pleasant Goat movie series, Uyoung created the miracle of Chinese animation movie with box offices refreshing the record by 86 million RMB, 128million RMB and 150million RMB in continuous 3 year. As for Licensing business, relying on our rich experience and expertise in brand management and licensing area, Uyoung has become the exclusive agency in mainland China for In The Night Garden with BBC, Shaun The Sheep and Timmy Time with Aardman and Roco Kingdom with Tencent. Regarding merchandising and retailing, based on our understanding of kids market and the marketing competency, Uyoung is developing and exploiting the potentials in merchandise and retailing business focusing on the animation brands.
Business Model
Uyoung Media Organizational Structure
