Shaun The Sheep

Brand Positioning

An animation series with British humor for all-age audiences

Brand personality

British comedy,Rural, Easiness

Core Value

Comedy, British style, Slapstick, Friendship, Rural

Duration

150 x 7’

Transmission Information

October 2010

Target

The primary target group: 6-9 years old children and their families;
The secondary target group: young women

Synopsis

Shaun leads his friends every day including Bitzer, every day he herds his flock of friends into hilarious new calamities down on Mossy Bottom Farm. From misbehaving moles to a dysfunctional boomerang and humorous hedgehogs to a raddled Rock Star, Shaun leads the laughs. Meanwhile the Farmer is blissfully ignorant, and Bitzer works doggedly to keep it that way. But it’s not easy when Toddler Timmy, Big Shirley, Hazel, Nuts and the gang act like sheep and follow their mischievous leader.

Shaun

Shaun is the leader of the flock and is the hero of the show. He is smart, resourceful, as well as being mischievous and his lively personality marks him out from the rest of the flock. His maverick nature is forever leading him into tricky situations but despite his recklessness, he has an inherent sense of responsibility and will try to make amends for the chaos he causes.

Bitzer

Bitzer is the Farmer’s faithful sheepdog and also good friend to Shaun. His job is to manage the flock for the Farmer whilst also joining in with the fun and adventures, as long as the Farmer never finds out. He has a tolerant attitude to the sheep’s antics, but is ready to step in if things get seriously out of hand.

The farmer

The Farmer is entirely oblivious to the antics of his flock. He goes about his business with a dogged dependability, expressing little emotion except the occasional burst of frustration when things go wrong, or an air of bemusement at the result of some of Shaun’s antics. Like all human characters in the show, we see him from the animals’ point of view and his speech comes across as a series of grunts and mumbles.

Timmy and Timmy's Mother

Timmy is the toddler in the flock. He is an adorable character, usually portrayed with his yellow dummy in his mouth and carrying an orange teddy bear. Not quite as innocent as he looks he has an alarming propensity for getting into dangerous situations.Timmy’s mum is often close by and can be identified by the rollers in her hair.

Awards

2007 Annecy International Animated Film Festival for Best TV Production 2007 World Comedy Festival Most Like Award 2007 New York City International Film Festival Children’s Choice Award The 36th International Emmy Awards in 2008 2008 British Animation Awards, Children’s Choice Award
2010 British Animation Awards, Best Children’s Series The 38th International Emmy Awards in 2010 2010 BAFTA Awards, Best Animation. 2014 International Licensing Industry Merchandiser's Association-Asia Licensing, nominated “the Best Licensed Entertainment Project of the Year”. 2015 International Licensing Industry Merchandiser's Association-Asia Licensing, “the Best Licensed Entertainment Project of the Year”, and nominated “Best Licensed Project of the Year”

Plush toys

Stamp album

Licensed merchandise

Art Shaun Tour

Stage show

0-3 Years
4-7 Years
7-12 Years
12+ Years
Live Show